. During the Renaissance, the classical intellectual values of the fully rediscovered Græco–Roman culture were the cultural capital of the upper classes (and the aspiring), and aimed at the complete development of human intellectual, aesthetic, and moral faculties. When talking about culture, one often hears the term ‘High Culture’ and ‘Low Culture’. [4] Such a literary definition of high culture also includes philosophy. Although the Western concept of high culture naturally concentrates on the Greco-Roman tradition, and its resumption from the Renaissance onwards, such conditions existed in other places at other times. Visit our, Copyright 2002-2020 Simplicable. Terms of Use and Privacy Policy: Legal. Globalization, Unit 2B, City East Business ParkBallybritGalway H91 R2K6IRE+353 91 393000, Communicating in High Context vs. Low Context Cultures, Copyright © 2020 United Language Group. It is about the marijuana prohibition and the war on drugs in United States. Pick a product of culture that you like, and enjoy it. High UAI: Conservative, rigid and structured, unless the danger of failure requires a more flexible attitude. Some kid from the slums of Brooklyn may have a passion for ballet, and who knows, maybe Prince Harry secretly listens to Ke$ha. Better to be a Carrier Woman or Housewife or Both?

Media theorist Steven Johnson writes that, unlike popular culture, "the classics—and soon to be classics—are" in their own right descriptions and explanations of the cultural systems that produced them." Denis Arnold, "Art Music, Art Song", in The New Oxford Companion to Music, Volume 1: A-J, (Oxford and New York: Oxford University Press, 1983): 111. Moreover, the philosophy of aesthetics proposed in high culture is a force for moral and political good. Poe or Gaiman?

Philip Tagg, "Analysing Popular Music: Theory, Method and Practice", Popular Music 2 (1982): 41. More sophisticated? This includes the subsidy of new works by composers, writers and artists.

A high energy society, if people feel that they are in control of their life instead of feeling overwhelmed by life's vagaries. A key contribution of the Renaissance was the elevation of painting and sculpture to a status equal to the liberal arts (hence the visual arts lost for elites any lingering negative association with manual artisanship.) For the socially ambitious man and woman who means to rise in society, The Book of the Courtier (1528), by Baldasare Castiglione, instructs the reader to acquire and possess knowledge of the Græco–Roman Classics, being education integral to the social-persona of the aristocrat. [13] The notion of art music is a frequent and well-defined musicological distinction – musicologist Philip Tagg, for example, refers to art music as one of an "axiomatic triangle consisting of 'folk', 'art' and 'popular' musics".

in social etiquette, gastronomy, oenology, military service. High-context cultures will use communication that focuses on underlying context, meaning, and tone in the message, and not just the words themselves. Together these texts and art works constitute the exemplary artifacts representing the high culture of the Western world. The theory of Hofstede’s cultural dimensions constitutes a framework revolving around cross-cultural communication, which was devised by Geert Hofstede. An overview of power distance with examples. From classical music to operas, from marble statues to illustrations in chapels, these are all considered high culture because they are associated with intelligence, finery, class. Facebook Sure, high culture has all that fancy art and literature and while I love the works of Dickens and Austen, I sure do enjoy The Diary of the Wimpy Kid and Goosebumps as well. [2], In popular usage, the term high culture identifies the culture of an upper class (an aristocracy) or of a status class (the intelligentsia); and also identifies a society’s common repository of broad-range knowledge and tradition (e.g. Why not both?

A complete overview of personification with examples. Popular Culture: Fast food chains, reality shows, new genres of music and fashion are examples of popular culture. Beethoven or Lady Gaga? Cultures typically can’t be organized strictly into either high or low context. Generally, high-context cultures prefer oral communications, while low-context cultures favor written communications.

Sociologically, the term high culture is contrasted with the term low culture, the forms of popular culture characteristic of the less-educated social classes, such as the barbarians, the Philistines, and hoi polloi (the masses). Clearly, it’s important for a multinational organization to know the difference between high and low context cultures in order to communicate effectively and avoid making embarrassing or offensive mistakes.

When speaking of cultural subsets, high culture and popular culture can be considered as two subsets between which a key difference can be identified. In our fully globalized times, it is more important than ever to understand these differences and where they come from. In both China and the West the distinction was especially clear in landscape painting, where for centuries imaginary views, produced from the imagination of the artist, were considered superior works. What I’m trying to say here is that just because high culture may be a wee bit more intellectually challenging and fancy-sounding does not automatically mean that it must be put on a pedestal above low culture, and that just because something is popular does not automatically mean that it is right for you. However, aristocratic patronage through most of the modern era was also pivotal to the support and creation of new works of high culture across the range of arts, music, and literature.

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